How to Start a Business Part 3 - Creating a Personal Brand

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I hope you enjoyed my first two installments of how to start a business. If you missed it, you can check them out here.

Today as promised I’ll talk about branding and promoting your business.

First let’s define the word branding. Branding means to develop a unique professional identity that sets you apart from others in your industry.

So how exactly do I do that?

IDENTIFY YOURSELF: First and foremost, you must know who you are and who you aren’t. Once you identify who you are it will be much easier to identify who your customers are. Define your goals and objectives.

Create a unique logo and use it on everything - your business card, website, blog, online store, etc..

IDENTIFY YOUR TARGET MARKET: Next identify your target audience and build your brand with them in mind.

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DON’T FORGET TO SELF PROMOTE: Promote yourself through a website, blog or other means. Purchase a domain name and create a website. There are so many options out there to make it easier for you do this. I chose Squarespace but there is also Wix, Weebly, Shopify, and others. Research carefully so you know what you are getting into. Blog regularly to keep people interested and invite them to sign up to stay in touch.

SOCIAL MEDIAL: Create a presence through social media. Provide links to your Facebook, Twitter, Intstagram and/or Linkedin pages on your website or blog. This provides people with multiple ways to get in touch with you.

NETWORKING: Don’t discount the importance of networking. Join organizations to help with your business. Befriend others with similar interests so you can build off each other.

I hope that helped if you are contemplating or just beginning to start a business. If you have some other tips, please feel free to share them below.

Next time I’ll share what I have learned over the years since starting my Etsy business. So be sure to sign up below so you won’t miss it.

Thanks for stopping by.

Until next time…

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Susan Newberry

Hi, I’m Susan! I’ve spent the last 10 years building my online company. I’ve always loved everything to do with design. In fact, after raising my kids, I decided to go to school and get my degree in Interior Design. While running my own interior design company, I started teaching and found that teaching was what I really loved. Combine that with Interior Design and well, you could say I was on cloud nine. I always loved the technical side of design which led me to graphic design and after studying graphic design, I was encouraged to open an Etsy shop to sell some of my creations. With my attention to detail and being somewhat of a perfectionist, graphic design made perfect sense. In December of 2018, I decided to retire from teaching and devote myself full time to my business and I haven’t looked back since! I love designing art for the home and would love to create something special for you.

It’s true what they say, “Love what you do, and you will never work a day in your life.”

https://www.susannewberrydesigns.com/
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How to Start a Business Part 4 - What I’ve Learned

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